Recession Has Little Effect on Beauty Demand

When the economic crisis (as they are calling it now) struck last year, many people were worried about how this would affect their lives, their jobs, their industry. I was saying to a student last week that I’m of the “old school”, starting my tenure at the National School of Aesthetics in the mind-set that, “beauty therapy treatments are probably one of the first things people cut back on in times like this.”

I was very wrong.

There was wide-spread interest on how the economic downturn was affecting beauty therapy clinics, and we put a survey out there to find out how clinics not only in Christchurch but also the South Island were finding things in light of the economic troubles.

Many clinics reported back (and, again, I can’t thank those who help out enough!) that it was business as usual for them.  With the media reports coming back that doom and gloom was upon us, and, in my “old school” mindset, I wondered if this could be true.

But reports came back from throughout different parts of New Zealand that, no, beauty therapy hadn’t been affected by the downturn.  In fact, spa therapies had grown (as it seems to continue to do not only in New Zealand but also worldwide), and demand for nail technology was also high.

It seems this trend has continued, as‘s Dominion Post reported in an article on New Zealand spas on 4 March 2010.  In this, reporter Cameron Williamson stated, according to Travel and Tourism News, that spa numbers grew by 88% over the last 5 years.

In addition, independent (and government sponsored) careers advice bureau Career Services state, “Though the current economic recession has affected many businesses, the beauty industry has been relatively unaffected” (see the Nail Technician: Job outlook page).

This means, if you are looking for employment in this field, and you have the time and means to train, now might be the time to get into this industry.  If you’d like to get the best training possible in these industries, we should be your first port of call.

Scott Fack is the Director of Operations for The National School of Aesthetics, the South Island’s leading beauty therapy, nail technology and spa therapies training provider.